Your Video Marketing Strategy Starts With A Question
There’s a “simple” question that stands between you and video marketing success. It’s a question that should echo before each and every video you make. It’s simple in the fact…
7 Video Marketing Mistakes That Annoy Your Viewers
You’ve spent an excruciating amount of time mapping your video marketing strategy. You’ve spent even more time planning, producing, and polishing your latest piece. The moment has come. You’re rolling…
Is This Giant Game of Jenga Branded Video Content Done Right? Yes.
Awesome video alert: Cat® Products launched their captivating take on Jenga as part of their #BuiltForIt campaign. Shot in a Caterpillar testing facility in Illinois, this two-and-half minute piece called…
Texting While Driving: A Video Marketing Breakdown
Here's your challenge: develop and produce an integrated traffic safety video marketing campaign aimed at changing a very dangerous habit. It's not drugs or alcohol. It's not unprotected sex or…
Not Your Grandmothers’ Average Video
Vodafone's latest entry in their #Firsts series is a wonderful example of powerful branded storytelling and cohesive video marketing. Launched less than a week ago as of mid-April 2014, the…
Storytelling Lessons from “Most Shocking Second a Day” Video
This powerful piece of storytelling transplants the ongoing conflict in Syria to a Western setting. Politics aside, this video - under the direction of Save The Children, a worldwide nonprofit…
A Storytelling Master Class Inside a Whiskey Glass
This stirring ad from Bell's Whisky has been making waves in marcomm circles for all the right reasons. What struck me was the simplicity of the video's execution; while many…
10 Everyday Items That Help DIY Office Video Production
We understand most of your video budgets are tied to technical equipment, hiring professional actors, and platform advertising. However, there are certain crucial things that can make your filming run…
Jean Claude Van Damme doing the splits above two Volvo trucks
Five Video Marketing Lessons from Jean-Claude Van Damme and Volvo
Volvo's latest branded video featuring action movie icon Jean-Claude Van Damme doing the splits while suspended above two trucks has taken the internet by storm. The results have been astounding:…
Video Marketing Tips – Landing Page Video’s
This week we will talk about video for your landing pages. Is video right for your landing page or should you stick with images? Video marketers are always looking to increase conversion rates but some times landing page videos have the opposite affect.