Video Marketing Lessons from the “Most Important ‘Sexy’ Model Video Ever”

Save the Children USA just premiered its "Most Important 'Sexy' Video" and it's another excellent example of nonprofit YouTube marketing that's thought-provoking entertainment. There aren't any dazzling special effects or…

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Is This Giant Game of Jenga Branded Video Content Done Right? Yes.

Awesome video alert: Cat® Products launched their captivating take on Jenga as part of their #BuiltForIt campaign. Shot in a Caterpillar testing facility in Illinois, this two-and-half minute piece called…

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Texting While Driving: A Video Marketing Breakdown

Here's your challenge: develop and produce an integrated traffic safety video marketing campaign aimed at changing a very dangerous habit. It's not drugs or alcohol. It's not unprotected sex or…

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Storytelling Lessons from “Most Shocking Second a Day” Video

This powerful piece of storytelling transplants the ongoing conflict in Syria to a Western setting. Politics aside, this video - under the direction of Save The Children, a worldwide nonprofit…

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10 Everyday Items That Help DIY Office Video Production

We understand most of your video budgets are tied to technical equipment, hiring professional actors, and platform advertising. However, there are certain crucial things that can make your filming run…

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