Texting While Driving: A Video Marketing Breakdown
Here's your challenge: develop and produce an integrated traffic safety video marketing campaign aimed at changing a very dangerous habit. It's not drugs or alcohol. It's not unprotected sex or…
Not Your Grandmothers’ Average Video
Vodafone's latest entry in their #Firsts series is a wonderful example of powerful branded storytelling and cohesive video marketing. Launched less than a week ago as of mid-April 2014, the…
Storytelling Lessons from “Most Shocking Second a Day” Video
This powerful piece of storytelling transplants the ongoing conflict in Syria to a Western setting. Politics aside, this video - under the direction of Save The Children, a worldwide nonprofit…
A Storytelling Master Class Inside a Whiskey Glass
This stirring ad from Bell's Whisky has been making waves in marcomm circles for all the right reasons. What struck me was the simplicity of the video's execution; while many…
10 Everyday Items That Help DIY Office Video Production
We understand most of your video budgets are tied to technical equipment, hiring professional actors, and platform advertising. However, there are certain crucial things that can make your filming run…
Jean Claude Van Damme doing the splits above two Volvo trucks
Five Video Marketing Lessons from Jean-Claude Van Damme and Volvo
Volvo's latest branded video featuring action movie icon Jean-Claude Van Damme doing the splits while suspended above two trucks has taken the internet by storm. The results have been astounding:…
For Business Eyes Only: Videos for You and Your Employees
The 2013 Online Video Marketing Survey and Business Video Trends Report recently published by the Web Video Marketing Council indicated several opportunities for businesses to employ video content in their…