Your Video Marketing Strategy Needs Context
Content is king...or is the customer king? Maybe context is queen or another member of royalty (though as an American, I thought we rebelled against such governments hundreds of years ago because…
8 Video Marketing New Year’s Resolutions in 2015
Happy New Year! 2015 is shimmering with exciting potential for personal and financial growth. Many companies large and small will be honing their video marketing crafts throughout the year and…
7 Video Marketing Mistakes That Annoy Your Viewers
You’ve spent an excruciating amount of time mapping your video marketing strategy. You’ve spent even more time planning, producing, and polishing your latest piece. The moment has come. You’re rolling…
Video Marketing Lessons from the “Most Important ‘Sexy’ Model Video Ever”
Save the Children USA just premiered its "Most Important 'Sexy' Video" and it's another excellent example of nonprofit YouTube marketing that's thought-provoking entertainment. There aren't any dazzling special effects or…
Is This Giant Game of Jenga Branded Video Content Done Right? Yes.
Awesome video alert: Cat® Products launched their captivating take on Jenga as part of their #BuiltForIt campaign. Shot in a Caterpillar testing facility in Illinois, this two-and-half minute piece called…
Texting While Driving: A Video Marketing Breakdown
Here's your challenge: develop and produce an integrated traffic safety video marketing campaign aimed at changing a very dangerous habit. It's not drugs or alcohol. It's not unprotected sex or…
Not Your Grandmothers’ Average Video
Vodafone's latest entry in their #Firsts series is a wonderful example of powerful branded storytelling and cohesive video marketing. Launched less than a week ago as of mid-April 2014, the…
How To Market On Pinterest
Hey Guys! Kayla here from Yup Video, and you’re watching the show that transforms the top Business blogs into video blogs. Pinterest is on the the most underrated marketing tools…
Social Media Marketing: Men vs Women
Hey Everyone Kayla here from Yup Video. So, let’s talk about Social Media! Almost Everyone you know uses at least one form of social media, but adult women actually dominate…
Storytelling Lessons from “Most Shocking Second a Day” Video
This powerful piece of storytelling transplants the ongoing conflict in Syria to a Western setting. Politics aside, this video - under the direction of Save The Children, a worldwide nonprofit…