Five Tips for Scripting Your First Video
Either you, your colleagues, or your boss (or some combination) is leading the integration of video into your marketing mix this year. Congratulations, you’re tasked with the exciting and…
Our New Year’s Video Marketing Resolutions for 2016
We say farewell to a wonderful year and greetings to the triumphs ahead. 2015 treated us well but we now look forward. Here are our New Year's video marketing resolutions for…
How These Young Professionals Used Video for Networking
What do you find at a holiday networking event? Obvious answers are tinsel, hors d' oeuvres, and refreshments. Well, what about confetti, glittery backdrops, fake Franklins, and light sabers? Two…
How to Use Video at Local Networking Events
Networking sucks sometimes. Eavesdropping or jumping in random conversation may feel inopportune, gauche, or awkward especially if you’re a newcomer. What you may find helpful is a stepping stone –a catalyst –…
5 Inbound Video Marketing Lessons from HubSpot’s Certification Series
For content marketers looking to implement an inbound video marketing strategy/series, look towards HubSpot as a leading example. Full disclosure: I'm not a HubSpot customer nor am I on their payroll. I…
A Quick Guide to Directing Your Co-Workers
For some combination of reasons – budget, availability, timing – your company’s decided to rely on you and a team of bright-eyed do-gooders (re: millenials) to make a video or…
4 Video Marketing Truths That Suck to Hear
There is a stinging sensation that accompanies the sudden realization of “Oh, I’ve made a huge mistake.” It’s universally unpleasant. Your pride takes a hit. Your bottom line may as…
8 Tips for Effective Thank You Page Videos
Thank you page videos are opportunities to engage already-invested visitors beyond a routine confirmation message. For you daring marketers using videos on your landing pages, creating videos for your thank…
Advice on Improving Your Video Marketing Strategy from Wistia’s Chris Savage
INT. THEATER #1, REVERE HOTEL - AFTERNOON Hands strike key strokes across a sea of Apple laptops. Small paper bags crunch and crinkle. Gentle conversation is shared at barely a…
How to Avoid a Meltdown When Filming Videos in Your Office
There comes a time when a small business decides to forge its own video marketing destiny. Maybe the organization has been burned by lackluster outsourcing and exorbitant budgets. Maybe the…