Yup Video Successful videos for successful businesses.

Three Themes for Understanding YouTube Analytics

Three Themes for Understanding YouTube Analytics

Sorting through the numbers and charts of your YouTube Analytics dashboard may seem like a daunting task for the neophyte video marketer. After all, you’re likely aiming to identify patterns and trends, understand behavior, and optimize video conversions.   Keep these themes in mind when…

Continue reading →

10 Ways to Use Video Marketing for Nonprofits

10 Ways to Use Video Marketing for Nonprofits

Video marketing for nonprofits has never been more accessible. Entry and access barriers have been reduced due to innovations in production technology, hosting, editing, and distribution.   Yet obstacles still exist for many nonprofits to embrace video marketing to their fullest potential. We’re talking about budgeting: money, time,…

Continue reading →

How to Make Videos Quickly: Step Aside (Tip #6)

How to Make Videos Quickly: Step Aside (Tip #6)

Restraint is a fundamental aspect of patience. We (the royal we) get so caught up with pre-conceived notions of what’s cool or what’s compelling that we misjudge the value of our content. We later measure our efforts and see a disconnect between our confidence and actual viewer…

Continue reading →

Leadership Advice from Oscar-Nominated Directors (2016)

Leadership Advice from Oscar-Nominated Directors (2016)

  Here are our favorite pieces of wisdom from this year’s field:   Pride, Ego, Hubris   “Nothing is funnier than confidently doing the wrong thing.” – Adam McKay         McKay, a writer/director known for his Will Ferrell collaborations (Anchorman, Talladega Nights, Step Brothers, The…

Continue reading →

How to Make Videos Quickly: Learn to Improvise (Tip #5)

How to Make Videos Quickly: Learn to Improvise (Tip #5)

There are few more terrifying moments than the sudden realization that you’re losing control of a situation. Rather than shrinking back in fear, embrace this uncertainty. You may end up unearthing something magnificent.   This advice is primed for those organizations hoping to record live…

Continue reading →

How to Make Videos Quickly: Build Your Own Studio (Tip #4)

How to Make Videos Quickly: Build Your Own Studio (Tip #4)

Next in our series of tips for creating videos quickly, the idea that you should build your own studio. This notion may seem unfeasible for certain small businesses, solopreneurs, or organizations operating on razor-thin budgets. Setting up your own studio can be costly in terms…

Continue reading →

How to Make Videos Quickly: Perfect a Format (Tip #3)

How to Make Videos Quickly: Perfect a Format (Tip #3)

  Here’s where we get into a battle of semantics. Is it a template? Is it a format? What’s the difference? For these purposes, we’ll equate a “template” to a “format” as an overarching structure – with some minor variations at times – that follows…

Continue reading →

How to Make Videos Quickly: Lead Efficiently (Tip #2)

How to Make Videos Quickly: Lead Efficiently (Tip #2)

ReelSEO’s Andy Smith highlights a common problem plaguing projects: organizational bureaucracy. Exhaustive scrutiny by a large chain-of-command can stall video initiatives meant to capitalize on moments. Perhaps there are too many “chefs in the kitchen” pulling your concept in an array of different directions. Perhaps the video’s complexity or…

Continue reading →

How to Make Videos Quickly: Define Timeliness (Tip #1)

How to Make Videos Quickly: Define Timeliness (Tip #1)

The speed your industry’s marketing communications affects the speed of your production. This turnover period forces you to assess your current capabilities compared to the projected demands and consumption habits of your audiences. Everything boils down to this: can you create something respectable within a reasonable period under a…

Continue reading →

Three Reasons Why Storyboarding Improves Your Business Videos

Three Reasons Why Storyboarding Improves Your Business Videos

Storyboarding is an oft-forgotten module of pre-production that many businesses partially explore or completely disregard. After all, it’s all about the ends and not the means, right? You might be thinking:   Why put another step in the process? I’m busy enough as is. Let…

Continue reading →

Page 1 of 7 1 2 3 4 5 ... Last →