Crowdfunding: The Video Edition

It seems that everywhere you turn, a friend, neighbour, colleague, or relative has started a crowdfunding campaign for their next big idea.  Don’t get me wrong, I think crowdfunding can be an amazing kick start to a new business, product, or event and I’ve great things come from crowdfunding.  However, it’s easy to get lost in a sea of other projects and innovators.  So, in addition to turning to social media and self-publicizing, what else can a someone do to help their campaign?

Get fancy, of course.  However, there’s a fine line between adding some extra panache to a campaign and just going over the top.  Video is the best way to do that.  Hiring a videographer and using professional equipment is simply going to look better than having a friend shoot your campaign video with a Flip cam, smartphone, or digital camera. (no one wants shaky-cam either!)  That being said, no one wants to spend the nest egg they’re putting forward to work on a crowdfunding campaign towards an elaborate video.  Be sure to hire a company you can trust, who will work with your ideas and budget for the best results.

Lastly, keep it to the point.  Today, humans have an eight second attention span.  That being said, try not to make your video long and verbose.  Make your video direct and to the point, while still remaining engaging and relatable.

Those are the two top tips I have for creating a fundraising video, hope they helped!